ADVERTISING ON CAMPUS AREA-MALAYSIA: upm

Tuesday, January 8, 2013

UNIVERSITI PUTRA MALAYSIA (UPM) SERDANG, SELANGOR

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UiTM SHAH ALAM, SELANGOR

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INTERNATIONAL ISLAMIC COLLEGE KUALA LUMPUR- IIC KL

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UNIVERSITI INDUSTRI SELANGOR (UNISEL) BESTARI JAYA - MAIN CAMPUS

UNIVERSITI INDUSTRI SELANGOR (UNISEL) SHAH ALAM

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MULTIMEDIA UNIVERSITY CYBERJAYA

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UNIVERSITI TENAGA NASIONAL (UNITEN) BANGI, SELANGOR

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SELANGOR INTERNATIONAL ISLAMIC UNIVERSITY COLLEGE (KUIS)

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Are you properly advertising to college students to ensure they are receiving your message?

Teen attention spans are shorter and more fragmented than

other age groups so you must keep them engaged.

College consumers are "loyal to brands who understand them

and they're loyal to brands that speak their language and

engage them on their level. You can see that loyalty in the

behavior - increased likelihood to purchase."

Teens tend to jump around various media and sources for

information when looking to purchase new products. Brands

advertising to college students need to be continuously in

front of their audience using a mix of media.